So how do you make live sport more attractive than watching it on TV – or attract shoppers to a retail venue instead of the Internet? What makes one leisure attraction succeed where others fail? How can you create a safe and secure environment that people want to return to, rather than avoid?
 

The 21st century venue – the response
The answer to these questions is that the future of venue management will be based on increased knowledge and understanding of consumers, partners and clients, and tailoring services to meet their individual needs. It’s about personalisation – in terms of marketing, management, reporting, ticketing, access control and security. And it's about creating and managing a core of data that can be used to maintain and grow your existing customer base, identify and reach new target audiences, and provide an overall customer experience that clearly differentiates your venue from its competitors – both inside and external to the venue industry.

• Our VenueCast enterprise management software framework integrates all consumer touch points to enable the management team to gain a holistic view of exactly what is happening inside their venue on an ongoing basis
  
  
• Inclusive surveillance using IP CCTV allows the management team to become an active part of the whole surveillance strategy, and includes the latest in footfall and flow analysis technologies
  
  
• Digital signage helps people understand how to access and navigate the venue with the minimum of fuss
  
  
• Tailored communications and advertising ensure customers are receiving information and messages that directly reflect their needs and aspirations